There is no doubt; social media is here to stay. Not only has it revolutionized how we communicate on a personal level, but it has also changed how businesses interact with their customers. There is an expectation now that you have to have an online presence as a business, and if you don’t, your success…Details
The atmosphere of your office or workplace can make or break a customer’s first impression. From the moment they walk through your door, they begin to form opinions based on how they feel. Your job as a business owner is to make sure your environment is welcoming and warm, as well as consistent with your…Details
As business owners, we know the importance of using social media to communicate with our customers and convey our messages. But knowing it’s important and knowing how to actually use it effectively are two totally different things! Unfortunately, many business owners fail miserably at effectively utilizing social media. If you feel like your business’ social…Details
One of the greatest downfalls to customer retention is a poor follow-up procedure. Businesses spend a lot of money and time getting people to walk in their door, but spend almost no time or money getting them to come back. If they do follow up, however, it is usually in a meaningless, standardized, or even…Details
When asked to define your target audience, it can be tempting to just say “everybody” and hope for the best. You’re doing your business a disservice, however, if you don’t take the time to consider who is really the type of person looking to buy your product or service. If you can drill down and…Details
Mayor Wayne Baldwin and members of White Rock City Council turned out at City Hall on Monday, July 27th for the raising of the Pride Flag to recognize Pride Week celebrations around the Lower Mainland. A White Rock Business Improvement Association resolution to City Council to fly the Pride Flag at City Hall was passed…Details
The White Rock Business Improvement Association is having the 2016 AGM coming up Tuesday October 4th 2016 at 7PM. We recommend you arrive around 6:30PM to check in. Below you can find copies of the AGM documents to be reviewed.