The atmosphere of your office or workplace can make or break a customer’s first impression. From the moment they walk through your door, they begin to form opinions based on how they feel. Your job as a business owner is to make sure your environment is welcoming and warm, as well as consistent with your business branding.
Take a look around. You may notice that your workplace is outdated and in need of a change. That’s okay! We have some budget-friendly simple things you can do to improve the look and feel of your work environment quickly.
Does Your First Impression Match Your Branding?
Immediately when clients walk in, they are calculating whether or not your business is the right fit, and whether or not they’re going to have a positive experience. That’s why the message you send from the get-go is very important!
For example, if you own an ice cream shop that targets young families, you don’t want the atmosphere to be dark and unkempt. Instead, make sure it’s clean and bright! Likewise, if you deal with investments or finances, you’ll want your office to feel neutral and modern. Think about the message your atmosphere is sending and ask yourself if it lines up with the message you want to send as a business.
A Little Bit Of Color Goes A Long Way
Nothing kills a room’s vibe better than plain white walls. Even if your business has all the proper modern furnishings, if it lacks color, it will be lacking all around. A simple coat of paint can completely change the atmosphere of a room, giving it life and feeling — even if it is only an accent wall!
If your office space is small, avoid dark colors as they can make a room feel closed in. Instead, opt for neutral colors, such as light gray, that allow the space to feel open and bright. Neutral base colors also allow you to add splashes of color elsewhere, like an accent wall, funky bright red lobby chairs or wall clings. A good rule of thumb is to have at least 3 colors working within your décor theme to add diversity and depth to your look.
Change Your Space One Accessory At A Time
Purchasing all new office furniture can be a huge expense. It may be tempting, but it’s really not necessary if all you’re trying to do is update your look! Less expensive items like new lamps and wall art can go a long way to give your office a modern look. Get rid of wall décor that is outdated and replace it with statement abstract art pieces or inspirational quotes. Replace old lampshades with modern ones and add a few vases or decorative bowls on tables or shelves for a little burst of color. Fresh throw-pillows, a new welcome mat and even a big bouquet of fresh flowers can be all you need make your customers feel welcome and comfortable.
Have you made little changes that resulted in a big impact? Comment and let us know wwhat’s working for you and your business! Have questions? Contact us today to find out what other tips and resources we can offer you for enhancing your White Rock business.