As business owners, we know the importance of using social media to communicate with our customers and convey our messages. But knowing it’s important and knowing how to actually use it effectively are two totally different things!
Unfortunately, many business owners fail miserably at effectively utilizing social media. If you feel like your business’ social media presence is failing to attract the clients they way you hoped it would, then you might just be making a few of these common mistakes:
Don’t Make it All About “Likes”
One of the biggest mistakes you can make in your approach to social media is putting too much significance in the number of “likes” you get on your Facebook page. It’s great if your company has 2,000 likes, but what do they really mean? It means that a lot of people were asked to like the page by someone, and they briefly stopped by to interact out of a sense of obligation.
Getting likes is a somewhat outdated approach to getting your business noticed on social media. Instead, focus on engagement. Are people responding to what you’re posting? Are they commenting or sharing with their friends? That’s the type of viral marketing that we’re all striving for! If you aren’t getting much engagement, change things up! Use free tools like Canva or PicMonkey to create your own images. Ask open-ended questions. Keep a watchful eye on what’s working and let that lead your way.
Don’t Have a Long Response Time
People tend to want information immediately. The first thing people do when they want to learn more about your business or product? Check it out online of course! That’s why if you receive a comment on a post or a reply to a tweet, make sure you reply back to them as soon as you can. The longer you wait, the more time you have to lose that person’s business. Consider having a dedicated staff person to monitor and manage your social media, ensuring that it is prioritized, so that you don’t miss opportunities. If you don’t have the staff available, choose one person and make sure they check a minimum of once a day for messages and replies.
Don’t Automate Every Post
With all of the great social media tools available today, it can be easy to fall into the trap of scheduling all of your tweets and posts ahead of time. It saves time and money to be able to get a week’s worth of social media scheduled on a Sunday evening!
While these tools are helpful, exercise caution when using them. Social media is at its best when you’re connecting with your audience on a personal level. If everything is timed, scheduled, and automated, your brand quickly loses that personal touch. Mix an automated presence with a personal presence. Follow individuals and comment on their posts. Let them know there is actually someone behind your brand that they can connect and interact with. We’ve always found that scheduling quotes, general industry content and of course your own blog posts ahead of time is a good foundation. Then check in daily to comment and interact personally.
Are you located in the White Rock area? Be sure to share with us what’s worked for your business when it comes to social media! Have questions? Contact us today to find out what other tips and resources we can offer you for enhancing your business.